But why rappers at the No Logo reggae festival?

The former half of NTM and the wise old men of Marseille rap are in the same boat, that of No Logo. And that's surprising, of course. At first glance, JoeyStarr and Iam have no place at a reggae festival, a musical genre that is the polar opposite of hip-hop, to which these artists devote themselves and owe their (very great) fame. Florent Sanseigne doesn't see any incongruity in this, however. Because NoLogo is not sectarian.

“We are not 100% focused on reggae,” the organizer recalls. “Year after year, we have always invited a hip-hop group or a world music group….