At the crossroads called Montciel, there were illuminated advertising panels that, until then, occupied the gable of the building located to the right of the parking lot of the Daze store. Since this Sunday, July 8, it is large-format portraits that greet motorists coming from Montmorot. These portraits, of volunteers from the association Les Colorieurs, in black and white, put the volunteers of the association in the spotlight.
Chahut’s 10th anniversary
“It was on the occasion of the 10th anniversary of our Chahut festival (at the castle, then in the sky) that we wanted to highlight our volunteers through their portraits,” explains Elsa Miler, co-president of the Colorieurs association. “This is why we have joined forces with the InsideOut platform, which helps bring communities together around a message, displayed in public spaces.”
An exceptional event
“Our association’s photographer, Emmanuel Caen, took portrait-format photographs of our volunteers, against a characteristic background defined by the artist JR.” Today, it is on 53 posters, in 91 x 135 centimeter format, that the Colorieurs volunteers seem to welcome motorists and passers-by.
“These close-ups, very close to people’s faces, reflect their souls. It’s a very good way to create a bond.” This original cultural action will be ephemeral, the association’s leaders hope that the posters will remain in place until the next edition of Chahut, from August 23 to 25, “but we are not in control of the weather conditions that can destroy the posters.”
GIPHY App Key not set. Please check settings